Presentation script

Context 

A lot of young New Zealanders use their parents as a means to teach them how to drive. Parents are the ideal teacher because they are cost efficient, responsible and mature, fully licensed and familiar to the teen .

However using parents to  learn how to drive can often cause conflict such as  stress , anxiety and lashing out if something were to go wrong. 

Audience 

The Teen

Young adults aged 16 - 24 on their stress filled journey to getting their full license. Young adults want their license as it gives them freedom and  independence. Young adults getting their license also helps in  setting  them up for adulthood by introducing further responsibilities that come with driving.

The Parent 

An adult with their full licence who is eager to help support their child in their journey to gaining their drivers licence through giving them driving lessons. 

Insights

Our insight is based on the experience of conflicts that arise from  a parent teaching a teen how to drive and a teen learning how to drive from their parents. The conflict often outlasts the driving lesson and manifests negatively into the relationship. 

Emotional conflict and attitude differences often go dismissed in the process of learning how to drive  but they are just as important as the road rules. Good driving starts with good teaching. 

Provocations 

How might we change the learning environment to positively impact the relationship between the teen and the parent and make the teen feel that they are being understood as well as being  in control of their own  learning. 

Tow learners in th car not one

Both become students and the app ecomes the teacher 

THE BIG IDEA

Sceond sentence

Shift & share the pressure  learning to drive through the  a two way rating system that puts emotions and empathy first.

By focussing on the relationship between the teen and parent we alleviate the pressure and stress that comes with learning how to drive by channelling it into an interaction using touch points within the app. Putting some power and control into the learner’s role resulting in them being more comfortable because they’ve been aware and involved in the process. This lessens the chance of conflict between the teen and the parent  because the communication between the parent and teen  has been controlled and filtered to be constructive, supportive,comfortable and fun.

The app changes the teaching and learning environment  by altering the form of communication in which people interact  within in this situation. Through using emotional 

projectory both people can “blame” the app 

Facilitationg a postivie learning expereince 

"Shift"

Helping  facilitating better driving leesons with teens being tuaght by their parents. p to provide a less stressful and more cooperative  driving lesson. 

Human terms

the exssting thing is me giving my option and me givinh mine cuasing conflct but if shift csn become in between us and filter that


here is a person here is their need

rather than weve done this thing that will do thus to you

dont leave to many gaps full ,ore in

personfiy shift

TX

Current experience 

The current experience can often be spare of the moment lessons that are unplanned and uncoordinated causing the teen to feel pressured and stressed because they were unaware and now feel as though they’re being pressured to do something they may not be ready for.

The current experience is stressful and mentally draining on both people involved due to uncertainty and lack of experience.  Parents are afraid of fatal mishaps and the condition of their vehicle after the drive but above all the safety of their child, themselves and everyone else on the roads. 

Desired Experience:

The desired experience is to create a more comfortable and less stressful journey for a teen learning to drive with their parent as their teacher.

We want to Shift the focus from being solely focussed on driving skills  to the wellbeing of everyone involved and help facilitate a better relationship to provide a less stressful and more cooperative  driving lesson. 

We give the option for the young adult to take initiate and facilitate their own driving lessons with their parents. This gives the teen more control making them feel more confident.